dConstruct AI
Ahead of their own website
dConstruct builds robots that map places people shouldn't have to walk through — construction sites, tunnels, buildings mid-inspection. The robot drives itself around, scans everything, and turns it into a 3D model their client's team can actually work from.
The technology was well ahead of the website. They were already selling to defence agencies, transport operators and construction firms, and the site made them look smaller and newer than they were. Their own product explanations were dense, which is understandable when the people writing them are the people building the robots. And there were no case studies ready to do the explaining for them.
So the job was two things at once: look like the company they'd become, and describe what they do in language a facilities manager can follow.
Built for a range that keeps growing
I ran the project, directed and polished the design, and built the site in Webflow. Gina handled the web design.
Most of the thinking went into the product pages. dConstruct's range keeps expanding — d.ASH Pack, Xplorer, Nav — and the products differ enough from one another that a rigid CMS would have fought us. So we built a product template and a library of reusable sections instead. A new product page gets assembled from existing pieces rather than designed from scratch, which is also how the news and use-case pages that came later were made.
What I'd set up differently
The project arrived just as I was heading off on holiday, and I took it anyway. Gina led the design while I was only half-available. Delegating design needs more front-loading when you're the one who won't be around, not less.
Where it landed
The site launched and is still running, with the news and use-case sections they've added since built from the same system. dConstruct has since raised a $125M Series A and is building a new headquarters in Singapore — the website didn't do that, but it's a front door a company at that stage can stand behind.
The gap still open is case studies. The structure is there waiting for them, and they'd be the strongest thing on the site once written.
My role & tools
Project management, design direction and polish, and full Webflow development. Gina on web design. Figma and Webflow.
