Project overview

Futurecast AI launched as a young company applying AI to financial market analysis — crypto markets specifically — with a mission to make dense financial data accessible, understandable, and actionable for investors. Sophie led the brand strategy and art direction, and I collaborated with her on the visual identity before building and shipping the Webflow site, including the 3D hero visuals — my first project working with 3D software.

Context & challenges

Futurecast was entering a market already crowded with players like Messari, Token Metrics, and Entefy, most of them leaning either into loud, hype-driven crypto visuals or dense, overly technical ones. For a young company operating in a genuinely complex space — AI plus crypto finance — the real challenge was earning trust fast. People don't hand over investment decisions to a brand that feels flashy or impossible to parse.