inTouch
Credits
I rebuilt inTouch's brand and website as the business grew, then built the activation flow behind their Nokia partnership.
inTouch is a Prague startup behind Mary, an AI that phones older people every day for a real conversation. I've worked with them across three stages: their consumer site, a full brand and website rebuild as the business grew, and most recently the activation flow for their Nokia partnership.
Simon's been with us since the early days, and he actually gets our product. He pushed back on AI-generated photos and insisted on real people — small call one might think, but it's the kind of judgment that matters and makes a big difference in the end.
Rebuilding the brand
As inTouch's audience grew to include care facilities alongside families, the site needed a new tone, a more visible human side, and a clearer statement of what inTouch sells. Every photo on the site is a real person — none of it AI-generated, which mattered given the product. The site now runs in English, French and Czech through Webflow Localization.
Then Nokia
inTouch's partnership with HMD, the maker of Nokia phones, put Mary on a dedicated button on two Nokia handsets, announced at Mobile World Congress in 2026. I built the activation flow for it — a form that had to work smoothly for users often in their eighties, across many countries and languages, with custom code where Webflow's defaults fell short.
Where it landed
The site now speaks to both audiences — families and facilities — and is where new partners and prospects get sent to look. We're still working together as the product grows.
My role & tools: Brand refresh, site structure, design and Webflow build, three languages via Webflow Localization, plus the custom-coded Nokia activation flow. With Vassili le Moigne, and Charlie P. and Krystina on content.
